Experience the new dimensions of joy by BMW X1

Price Range: Rs 22 Lac to 29 Lac

Average (kmpl): City 9.8 Highway 13.89

Engine: 1995 cc

Whenever talking about cars, the fundamental utility that could be derived from the cars is related to the fulfillment of transportation need. Traditional concept of cars is to serve as a mean of transportation from one place to another. Now the paradigm has been shifted. The consumers want to look beyond the fundamental aspects. Indeed they want value from the companies. In the case of cars, the addition of sports utility components to the traditional cars could be one of the values added by the companies.

BMW is a German based company which manufactures different kinds of automobiles in addition to the Sport Utility Vehicles (SUV). BMW X1 is one of the SUV from the company which fulfills the functional needs as well as contributes towards the creation of value for the customers. Philosophy of BMW X1 revolves around three major concepts i.e. joy, pleasure and spaciousness. Specifically talking about the car, it is a mean to provide joy while driving with the help of Agility and Elegance.

BMW X1 has now reached to India with the remarkably low prices. In Delhi, it is available within the price range of Rs.22 lac to Rs.29 lac. For the customers BMW X1 is available in three versions i.e. BMW X1 sDrive 18i, BMW X1 sDrive 20d and BMW X1 sDrive 20d Exclusive.

Features:

BMW X1 consists of variety of features which are intended to facilitate and amaze the new generation. It is a compact SUV which seems very stylish. It has a distinct and sporty shape that has a forceful impact. Like exterior, the interior also has a very striking effect. Comfortable seats, roadmap guides, simplicity and the overall orientation towards the ease and the facilitation of driver are some of the distinguishing features.

Another important feature of BMW X1 is the reduced petrol consumption or usage. Environmental authorities are nowadays more concerned about the preservation of the natural resources. Fuel efficiency is one of the remarkable features of the very car because it defines itself not only as efficient but also as socially responsible. The prices of fuel, specifically of the petrol, are rising and this gives rise to the economic constraints on the purchasing power of the customers, so fuel efficiency is one of the distinctive features of BMW X1 .

It has the raised seating positions in order to facilitate the drivers and they can have the good view of traffic. Its interior could be adjusted to provide the customization. It has the flexible seat bench which provides the extra space for luggage.

Technical aspects:

In India, all the three versions of BMW X1 are available in Petrol or Diesel engines. The car contains four cylinder petrol engines which provides the deep power reserves and makes the car fuel efficient; four cylinder diesel engine provides the peak power of 130 kW/177hp is produced with the help of 16 valves. Dynamic Traction Control is also loaded in BMW X1 which provides light touch while driving off road. This is because of the increased ability to tolerate the wheel slips. It is also loaded with the turbo charger. BMW X1 is combined with ATG (Automatic Transmission Gearbox) which helps to deliver smooth driving to the riders

Safety measures:

BMW X1 is also loaded with the variety of safety measures including Antilock braking systems, airbags which have dual aspects i.e. protection from the front as well as sides, crash sensors, halogen lamps etc. it has intelligent road safety systems which helps in preventing the road accidents. There are other contingency features that helps the riders from the uncertain events e.g. tyre blowout. In addition to these active features, there is another framework for safety which is passive. The passive safety measures are in built by the use of special steel that is used in construction of car which diverts the impact of energy away from the passenger.

Concluding statements:

BMW X1 is a very cost efficient and stylish model of BMW SUV series that is launched in India to meet the untapped needs of the customers. The technical and safety measures makes in unique as compared to the other cars.